The Amsterdam Museum creates their own audio tours for all temporary exhibitions.

The Amsterdam DNA exhibition gives visitors an interactive tour of Amsterdam’s history. While this exhibition tells the history of the city, The Amsterdam Museum also offers other temporary exhibitions. To bring this all together for their 205.000 visitors a year, The Amsterdam Museum needed a new audio tour device that met all their needs and could be integrated with their visual storytelling and existing interactive system.

Thanks to the flexibility of our audioguide system, we connected our Podcatchers to their existing technology. We also made it possible to collect visitors' usage data and results from the interactive elements in the exhibition.

The audio guide pick-up rate is now 67,2%, with 60% of the visitors listening to at least half of the stops! The extensive data collection helps The Amsterdam Museum to decide on changes in the audio tours and future exhibitions.

Pick-up rate of the audio guides

Ownership of all the audio content

Of visitors listens to at least half of the stops

Thanks to the easy-to-use content editor platform. Enabling the museum to create and adjust audio tours in every language.

Using visitor data to make strategic decisions

This includes making changes to existing tours when the data shows that certain stops are not performing as they should. Leading to an increase of the museum team productivity.

Integrate interactive and personalized elements

The unique ID number of the audioguide Podcatcher is being used to record the visitors' results. Our technology recognizes who is interacting with a certain object and can connect this ID number to a name or email address.