Celebrating a Remarkable 2024: Innovation, Growth, and Gratitude

What a Year This Has Been!
2024 has been a whirlwind of milestones, challenges, and successes. From technology and product development to marketing, sales, and HR—every department has had its share of moments to shine. It’s nearly impossible to capture everything in one article, but I’d like to share some highlights from the year with you.

The Podcatcher Pro Takes Centre Stage
After a soft launch in 2023, this year saw the official debut of the Podcatcher Pro. Even with 15 years of experience in developing audio guides, we were reminded of a fundamental truth: innovation never comes without its hurdles. Creating a device that offers so much functionality while staying simple to use requires determination—and, thankfully, we’ve got plenty of that.

The journey began in Birmingham at the VE Forum alongside Kingston Miles, just after the European Championship match where the Netherlands (painfully) lost to England. Despite the football result, the Podcatcher Pro’s reception was phenomenal. It was clear from the start: this device was going to make waves.

Next came the launch in San Diego aboard the USS Midway with Mark Berlin. The enthusiastic feedback we received there was not only a relief but also a proud moment for the whole team. After four years of development, our dream is becoming a reality: a device we believe will set the global standard.

AI, Innovation, and Growth
It’s not just the Podcatcher Pro that fills me with pride—our platform has continued to evolve in remarkable ways too. AI has become central to everything we do, with new features rolling out almost monthly. From automatic translations and voice generation to stop descriptions and even cloning my own voice (a bit unnerving but incredible!), the possibilities are endless.

Our data analytics have also proven invaluable, offering museums actionable insights that genuinely enhance visitor experiences. And the best part? We’re only just beginning. By this time next year, our platform’s capabilities will be at least twice as powerful.

This progress brings our mission closer to reality: to give every visitor, at every object, in every museum worldwide, a story tailored to their level and in their language. AI creates the content, and the Podcatcher Pro makes it accessible to everyone. It’s a dream come true.

A Team to Be Proud Of
None of this would have been possible without our incredible team.

- Johan, our COO, has masterfully kept everything running smoothly, ensuring promises are met and building what can only be described as a Champions League team.

- Ana and her team have turned our marketing and sales into a well-oiled machine like we’ve never seen before.

- Thomas and the developers consistently deliver new features every sprint while keeping the platform stable.

- Lisa and her customer service team ensure our clients stay happy day in and day out.

To all of you: I couldn’t be more grateful. Our celebration in Ghent this year was the perfect way to honour your hard work and success. A special thank you also goes to our supplier Makso, who has been ready to grow alongside us every step of the way.

To Our Clients
And finally, to our clients: from those who have been with us since the Podcatcher’s first iteration in 2009 to the museums that joined us this week—you’re the reason we do what we do.

Thanks to your trust, we’ve shared your incredible stories with over 55 million visitors across 22 countries—that’s a staggering 775 million stories told since 2009.

Looking ahead, 2025 is shaping up to be even more exciting. The flywheel is spinning, and there’s no stopping it now. Stay tuned.

For now, I wish you all a wonderful Christmas and a brilliant start to the new year.