By transforming the traditional museum experience Tirpitz Museum reached out to different audiences from all ages and backgrounds.
One of the secret ingredients? Audio stories.
Challenge
Tirpitz Museum opened its doors in 2017. With an average of 230,000 annual visitors, they have broken the traditional way to experience museums. Currently the Tirpitz Museum brings different exhibitions to one place using an audio tour made for all audiences with theatrical scenographies and videos. Tirpitz’s visitors can immerse themselves in 212 different stories.
When they were in the process of creating the Tirpitz project, they had a clear objective: creating a social experience. They were looking for a solution to target a new audience, to stop relying on text panels and to focus on audio stories with different language options.
When they were in the process of creating the Tirpitz project, they had a clear objective: creating a social experience. They were looking for a solution to target a new audience, to stop relying on text panels and to focus on audio stories with different language options.
Solution
While working with exhibition designer ‘Tinker Imagineers’, Tirpitz was introduced to Guide ID’s audio guide solution. After testing different audio guides around European museums, our audio guide was the winner because of it being a user-friendly solution and its simplicity. The Podcatcher is now the storyteller of their stories.
Their audio tour approach was to focus on creating a social experience, so they created one tour to be experienced by the entire family. Their strategy was to focus on more than 200 stops with an average duration of 40 seconds. With different voices of professional actors, visitors can have a more interactive and dynamic experience. This way, they give visitors an incentive to come back to listen to the missed stories.
Their audio tour approach was to focus on creating a social experience, so they created one tour to be experienced by the entire family. Their strategy was to focus on more than 200 stops with an average duration of 40 seconds. With different voices of professional actors, visitors can have a more interactive and dynamic experience. This way, they give visitors an incentive to come back to listen to the missed stories.
Results
Tirpitz Museum has achieved its goal of bringing a social experience where people from all ages and backgrounds can have an equal experience. They have reached a new target group: non-usual museum visitors are now buying tickets for the Tirpitz experience.
The Podcatcher platform makes it possible for the Tirpitz team to have the entire audio tour process in house, from content creation to publishing the tour. The system is used for multiple exhibitions, and decisions made about content editing or choosing new audio tour languages are being helped by the analytics provided by the system.
The Podcatcher platform makes it possible for the Tirpitz team to have the entire audio tour process in house, from content creation to publishing the tour. The system is used for multiple exhibitions, and decisions made about content editing or choosing new audio tour languages are being helped by the analytics provided by the system.
100%
Audio guide pick-up rate
230.000
Annual visitors
94%
Visitor's satisfaction
An interactive & inclusive experience
The audio tour device has been integrated to the exhibition experience. This way all museum visitors receive an audio guide with their museum entry, guaranteeing an interactive and learning experience.
Easy technology
Visitors love the easiness of the audio guide, but the Tirpitz team also greatly enjoys the effortless use of the system. After the museum opened its doors the team have been able to focus on improving the visitor experience instead of dealing with complicated systems and maintenance.
Positive Visitor’s Feedback
Tirpitz’ visitors satisfaction can be measured by the visitor reviews in the guest book and TripAdvisor. The interactive experience, learning experience and easiness of the audio guide are some highlights of the positive experiences visitors write about.
Talk to our team
Do you also want to offer your visitors an enriching storytelling experience, while keeping control over the audio tour and reducing costs? We're happy to tell you more about the world's easiest audio guide!
